METRICS OF BRAND PERFORMANCE

(SOCIAL BAV)

The Brand Asset Valuator (BAV) is a system that measures the positioning of different brands and categories as well as their development. BAV is a tool created by Young & Rubicam. It postulates that brands develop in the consumer’s mind following the stages of differentiation, relevance, esteem, and familiarity. Additionally, BAV measures another 70 brand metrics and more than 200 consumer metrics.

HOJA DE VIDA DEMOS